Automatization to Leverage Global Analytics at Heineken

As Heineken is the most international brewer, its global span is accompanied with a serious harmonization problem. While local analytics solutions with domestic impact quickly gather interest from other subsidiary brewers.

Its aim is to allow super easy onboarding and provide incentives to the subsidiaries to work on modelling their own data in a globally consumed manner by this allowing these customers to leverage global advanced analytics knowledge at low costs and unprecedented (onboarding) speed.

Following an MLOps practice, its engineering chapter developed an extensive CI/CD architecture, consisting of a synergy of cloud services with custom applications that supports global demand and empowers data scientists. The same modelling efforts are then leveraged to create more, better and more sophisticated products and globally relevant insights.

Automation drives a culture change within the commerce analytics team allowing greater velocity and educating the different stakeholders on what it means to run a product in production. Collectively building a data-driven brewer throughout the globe.