In the majority of organisations, software developers only spent 30-40% of their time on feature development. While DevOps and Continuous Delivery solve specific problems to increase the time spent on value-adding activities, your organisational performance is determined by more than a gap between development and operations. Improving the overall developer experience is essential to increase developer effectiveness. In this session, we will share with you reasons to invest in a good DX and, based on our experience building cloud and IoT platforms, we will highlight key approaches to set your developer and thus, your business up for success.