Software companies and organizations need to start moving from a product-based economy to a service-based economy so they can keep a competitive edge. For that, managed cloud services and especially infrastructure utilities (serverless) enable the co-evolution of new software engineering practices and architectures, allowing developers to focus on building quality software that their customers love. Get more stories like this in Pablo’s new book "Building Software Platforms: A guide to SaaS transition with AWS", available on Leanpub (https://leanpub.com/software-platforms)