If you have a diamond in your hand, it means no one else on Earth has that same diamond. If you have a piece of information, does it mean no one else has that same piece of information? Why then do we insist upon carrying so many metaphors of scarce physical resources into the digital world? Why do we insist upon creating rules in our digital world to enforce the constraints of the physical world? And what does this strange phenomenon have to do with DevOps?

If we want to exploit the technical possibilities of rapidly evolving socio-technical systems, we must generate the hermeneutical resources to notice and make sense of novel opportunities. This keynote endeavors to sensitize the audience to digital possibilities and create an awareness of anachronistic norms of a past that is both relatively recent and an entirely different world than the one we currently inhabit.