Metrics are one of the most sufficient ways to measure whether your team, project, product, and your organization are doing well or not. Metrics and measurements are used to forecast problems and help resolve issues early on. While organization vision and employee expectations are usually high-level and vague, metrics give concrete instructions and expectations guidelines for each group and each employee. Therefore, they are driving behavior and culture. In most organizations today, metrics are set without considering their impact on the organizational language, employee understanding of the management expectations, individuals and groups’ behavioral reactions, or the general culture. In this talk, we will explore the impact of metrics on humans’ behavior and discuss do’s and don’ts that can help organizations drive better metrics and better culture for great alignment and performance.