Leadership does not know what’s going on on the shop floor. And the shop floor only gets to know a two sentence version of our purpose and direction. Hardly enough to be successfully aligned. While technology, business and the socio-technological systems we work in seem to spin ever faster, there still is the demand for purpose and direction. We all feel the tension between having set long term goals and short term decision making that is required from us. If done wrong, there is little connection, meaning, and power between strategic goals and execution. Done right, all these layers are connected through feedback loops. The talk will show mechanisms and ways of interaction which enable us to bridge long term thinking and short term decisions across the organization.