While the adoption of DevOps makes teams move faster with reduced dependency on central operations, it can constrain teams who lack the skills to self-manage the full application and infrastructure stack. The way to overcome this challenge is creating an internal platform and treating it as a world-class product offering. “Applying product management to internal platforms means establishing empathy with internal consumers (read: developers) and collaborating with them on the design. Platform product managers establish roadmaps and ensure the platform delivers value to the business and enhances the developer experience”, via ThoughtWorks Technology Radar. In this talk, we will walk you through how Zalando adopted a customer-first mindset with regards to its developer tooling. We will show the effect on developer satisfaction when internal platforms are given the same respect as external product offerings. We will tell our story on how we moved from a classical infrastructure team to a product mindset with strong focus on building a world-class developer experience. We will share both our learnings and challenges going through this transition, and the impact it has on the daily life of our customers (developers).