James grew up in rural west Wales, and has followed the not-very-well-trodden path from sheep farming to Digital Transformation consultancy, pausing briefly to be a decidedly mediocre software developer, and taking some time out to play with Lego – or Agile Coaching as it’s sometimes called. He now keeps busy helping large organisations transform the way they deliver software, by adopting new ways of working and leveraging the latest technologies, at scale.